Cal renames Memorial Stadium field for Databricks in largest athletics partnership

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Cal Athletics and Learfield announced Thursday a multi-year Databricks partnership renaming the football venue “Databricks Field at California Memorial Stadium,” with midfield branding debuting vs. Clemson on ESPN Friday and ACC-first helmet logos starting Oct. 3 at UNLV. Cal called it the largest partnership in athletics history; terms were not disclosed officially, though Daily Cal, citing FOX Sports’ Ben Portnoy, reported roughly $22.8 million over up to 10 years, funded in part via UC Berkeley becoming a Databricks shareholder.